Privacy Policy

Hardwood Leads (“Hardwood Leads,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information we collect and process.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit information through our forms, communicate with us, schedule an appointment, become a client, or otherwise interact with Hardwood Leads and our services.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you provide directly to us, information collected automatically when you use our website, and information received through advertising platforms, clients, service providers, and other third parties.

Depending on how you interact with Hardwood Leads, this information may include:

Name;

Email address;

Telephone number;

Business name;

Business website;

Business address or service area;

Appointment and scheduling information;

Information submitted through website forms;

Information provided during phone, SMS, or email conversations;

Information about your flooring project or service request;

Approximate project size, type, location, and timeline;

Marketing and advertising information;

Payment and transaction-related information;

IP address;

Browser and device information;

Website activity and interaction data;

Referral source;

Advertising attribution information; and

Other information you voluntarily provide.

We collect only information reasonably related to operating our website, communicating with users, providing our services, generating and qualifying opportunities, and conducting our business.

2. Information About Homeowner Leads

As part of our services for residential flooring companies, Hardwood Leads may collect or process information from homeowners interested in flooring services.

This information may be submitted through advertisements, lead forms, landing pages, websites, telephone calls, text messages, calendars, or other communication channels.

Information collected from homeowners may include:

Name;

Telephone number;

Email address;

City, ZIP code, or project location;

Flooring service requested;

Approximate project size;

Project timeline;

Property or project details;

Appointment availability;

Responses to qualification questions; and

Other information voluntarily provided regarding a flooring project.

We may process this information on behalf of the flooring company associated with the advertisement, campaign, website, or service request.

When information is collected on behalf of one of our clients, that client's privacy practices may also apply.

3. How We Collect Information

We may collect information through:

Our website;

Contact forms;

Lead-generation forms;

Landing pages;

Online advertisements;

Social media and advertising platforms;

Appointment calendars;

Telephone calls;

SMS/text messages;

Email communications;

Customer relationship management systems;

Analytics technologies;

Cookies and similar technologies;

Our clients;

Service providers; and

Other interactions with Hardwood Leads.

Information may also be transferred automatically between the technology providers we use to operate advertising, lead management, communication, scheduling, analytics, and related services.

4. How We Use Information

We may use personal information to:

Respond to inquiries;

Provide requested information;

Determine whether Hardwood Leads' services are a fit for a prospective client;

Schedule calls and appointments;

Provide and manage our services;

Generate and manage homeowner leads;

Qualify flooring opportunities;

Connect homeowners with the applicable flooring company;

Book estimates and appointments;

Send appointment confirmations and reminders;

Follow up regarding inquiries, estimates, or service requests;

Communicate by telephone, SMS, or email;

Operate advertising campaigns;

Measure advertising and marketing performance;

Improve campaigns, websites, forms, and workflows;

Maintain customer and lead records;

Provide customer support;

Process payments and maintain business records;

Detect or prevent fraud, misuse, or security issues;

Comply with legal obligations; and

Operate and improve our business.

We may also use aggregated or de-identified information for analytics, reporting, research, and business improvement where permitted by law.

5. SMS and Text Messaging

If you provide your telephone number and consent to receive text messages, Hardwood Leads or the applicable flooring company may send you SMS or text messages related to your inquiry, requested service, appointment, or other communications you have agreed to receive.

Messages may include:

Responses to your inquiry;

Qualification questions;

Appointment scheduling;

Appointment confirmations;

Appointment reminders;

Rescheduling messages;

Follow-up regarding your project or estimate; and

Other communications consistent with the consent you provided.

Message frequency may vary.

Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to a message. You may reply HELP for assistance where supported.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

We do not sell or share SMS opt-in consent information with third parties for their own independent marketing purposes. Mobile information and text-message consent will not be shared with third parties or affiliates for their marketing or promotional purposes.

We may share information with service providers that help us deliver text messages and operate our communications systems, solely as necessary to provide those services.

6. Email Communications

We may use your email address to respond to inquiries, provide requested information, communicate regarding appointments or services, provide service-related notices, and send marketing communications where permitted by law.

Where applicable, marketing emails will include a method for unsubscribing.

Even if you unsubscribe from marketing emails, we may continue sending non-marketing communications reasonably necessary to provide services, administer an account, process transactions, or respond to requests.

7. Phone Calls

If you provide a telephone number, Hardwood Leads, the applicable flooring company, or authorized service providers may contact you regarding your inquiry, appointment, service request, or business relationship, consistent with the permissions you have provided and applicable law.

Calls may be placed using technology that assists with lead management, routing, scheduling, or follow-up.

8. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, scripts, and similar technologies to operate the website, understand visitor activity, measure advertising performance, improve user experience, and support marketing activities.

These technologies may collect information such as:

IP address;

Browser type;

Device type;

Operating system;

Pages visited;

Time spent on pages;

Links or buttons clicked;

Referral source;

Approximate location derived from an IP address;

Advertising interactions; and

Conversion or attribution information.

Some technologies may be provided by third parties, including advertising and analytics providers.

Your browser may allow you to block or delete cookies. Doing so may affect certain website functionality.

9. Advertising and Analytics

Hardwood Leads may use advertising and analytics services provided by third parties to understand website activity, measure campaign performance, reach relevant audiences, and improve our marketing.

These providers may use cookies, pixels, identifiers, or similar technologies subject to their own privacy policies and applicable law.

We may use platforms and services such as Meta and other advertising, analytics, CRM, communications, and marketing technology providers.

Information collected through these services may be used to measure conversions, understand how visitors interact with our website, evaluate advertising effectiveness, and improve campaigns.

10. How We Share Information

We may disclose personal information when reasonably necessary to operate our business and provide our services.

This may include sharing information with:

Flooring companies associated with a homeowner's inquiry;

Advertising platforms;

CRM and lead-management providers;

SMS and communications providers;

Email providers;

Appointment and calendar providers;

Website and hosting providers;

Analytics providers;

Payment processors;

Contractors and service providers supporting our operations;

Professional advisers, such as attorneys or accountants; and

Government authorities or other parties when required by law.

We may also disclose information in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

Service providers are permitted to access information only as reasonably necessary to perform services for us, subject to applicable contractual and legal requirements.

11. Sale of Personal Information

Hardwood Leads does not sell personal information in exchange for money.

Certain privacy laws may define terms such as “sale,” “sharing,” or “targeted advertising” more broadly and may treat some advertising or analytics activities as a sale or sharing even when no money is exchanged.

Where applicable law provides rights relating to these activities, eligible individuals may exercise those rights by contacting us using the information provided below.

12. Data Retention

We retain personal information for as long as reasonably necessary to:

Provide our services;

Maintain business and client records;

Manage leads and appointments;

Complete transactions;

Maintain records of communications and consent;

Resolve disputes;

Enforce agreements;

Meet legal, accounting, tax, or regulatory obligations; and

Protect our legitimate business interests.

Retention periods may vary depending on the type of information, purpose of processing, client requirements, contractual obligations, and applicable law.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.

However, no website, database, communication system, or method of electronic transmission can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security of information transmitted to or stored by us.

14. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

Request access to personal information we maintain about you;

Request correction of inaccurate personal information;

Request deletion of certain personal information;

Request information about how personal information is used or disclosed;

Opt out of certain marketing communications;

Opt out of certain uses of personal information for targeted advertising or sharing, where applicable;

Withdraw consent where processing is based on consent; and

Exercise other rights provided by applicable privacy law.

These rights are not absolute and may be subject to legal exceptions.

To submit a privacy request, contact us at [email protected].

We may need to verify your identity before processing certain requests.

15. Client-Controlled Information

In some situations, Hardwood Leads processes personal information on behalf of a flooring company client.

In those situations, the flooring company may determine the purposes and means of processing certain information, and Hardwood Leads may act as a service provider or processor.

If your request relates to information controlled by a flooring company, we may direct you to that company or assist the company in responding to your request as appropriate.

16. Third-Party Websites and Services

Our website or communications may contain links to websites or services operated by third parties.

Hardwood Leads is not responsible for the privacy, security, content, or practices of third-party websites or services.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

17. Children's Privacy

Hardwood Leads' website and services are intended for adults and businesses and are not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 through our website.

If we learn that we have collected personal information from a child under 13 in a manner prohibited by applicable law, we will take reasonable steps to delete it.

18. Do Not Track Signals

Some browsers provide “Do Not Track” signals or similar mechanisms.

Because there is not currently a universally accepted standard for responding to all such signals, our website may not respond to every browser-based Do Not Track signal.

Where required by applicable law, we will honor legally recognized opt-out preference signals as applicable to the technologies we use.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, technology, business practices, or legal requirements.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

20. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, contact:

Hardwood Leads
Email: [email protected]